Category: marketing
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You gotta deal with the boring part first
Since 2024 the role of the CMO or marketer in a startup has really changed. Mostly, everyone has the same tools so everyone is producing the same slop at the same time. I can no longer remember times that I’ve read content that looks and sounds exactly the same. They organize cool dinners and then…
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Building a startup marketing engine when you have nothing
I think lots of founders misunderstand what early-stage marketing is. You don’t start when you get funding, or when you’re ready, or even when you hire your first marketing person – you start when you decide who you want to be in the world but more importantly: who you need to beat. When I cofounded…
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The trust collapse: Infinite AI content is awful
Content is infinite and free now. Trust isn’t. We’re abandoning digital channels entirely because we can’t tell what’s real anymore.